Organizational changes at DAN DRYER to strengthen focus on growth
To ensure an increased focus on growth, DAN DRYER is implementing changes to its organization. 

Effective January 1, 2025, Lars Klixbüll will transition from his role as Sales Manager to Chief Commercial Officer (CCO).

With a stronger emphasis on sales and marketing, the objective is to secure future growth and, over time, expand the sales capacity. This strategic shift reflects DAN DRYER’s commitment to reinforcing its market position and driving long-term success.

In his new role, Lars will continue the daily cooperation with partners and customers, ensuring seamless communication and sustained collaboration. His involvement will remain crucial in maintaining strong relationships, providing support, and driving growth initiatives across all markets.